During this not-to-miss conference at Luxe Pack New York, Jeff Fromm, marketing strategist and president, Futurecast and Joe Sciara, executive vice president, Barkley, will discuss how –and why — luxury brands should embrace a "Millennial mindset."
Affluent millennials are influencing luxury culture in the U.S., Fromm says. They are hyper-connected and content-consuming. They listen to their peers and gather product reviews — and don't respond to traditional forms of marketing.
Flavor innovations and Insta-worthy packaging will catch their attention, and dollars. Brands that grasp the values of affluent Millennials will be able to capitalize on their influence.
This entertaining presentation will challenge participants to unlearn and reimagine what they thought they knew about modern consumers and innovation.
Attend: Wednesday, May 16, 11 a.m. – 12 p.m.
Luxe Pack New York
Affluent Millennials are Influencing ‘Luxury Culture’ in the U.S.
How luxury brands should embrace a 'Millennial mindset.'
